🔹What Is Seo?
The SEO ( Search Engine Optimization ) is nothing else to optimize a website to improve its position in the results obtained by the search engines. That is, try to get your website to go first when users search on Google.
For Example:
I have an article in which I explain «what a blog is and what it is for» and I want to try to position it better for the search «what is a blog» in Google, so I put a link from this post that you are reading now towards that article, and I also do it with the phrase (or also called anchor text ) " what is a blog ". Note that both articles are from the same blog, so it would be considered SEO On Page because it is a way to optimize the positioning from my blog or website. Keep in mind that putting a link is a widespread way of trying to optimize SEO because Google understands that the page you link to is "important" to you, and that word or phrase you link to will tell Google "The subject" on which that page deals.
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The SEO Off Page is the name given to the optimization that is tried from external sites to the site that is trying to position in the results in Google, that is, everything you can do “outside your web” to try to appear the first in Google searches. Mainly when talking about SEO Off Page refers above all to try to link you from other websites “relevant” and related to the theme of your site. This is what is known as link building.
For Example:
I would have no control of the external site from which there is a link to my article (and if it finally agrees to link it!), So it would be considered SEO Off Page because it is a way to optimize the positioning from another different website.
🔹How Does Google Work?
To know what to “touch” you must first understand how Google’s search engine works when positioning your website or blog in searches, do not you think?
You have to understand that Google what you want is always to give the best answer (or the most accurate) for what a person searches for in your search engine.
And To Do So, It Goes Through A Series Of Phases:
Google continually crawls websites (those that “are left” to track, of course) to know what they have. This phase is also known as crawling.
After Google indexes all that information in its servers to have it well organized and then be able to access it more easily. As if it were the index of a library in which you are writing down what you have found and relating it to terms, entities, and keywords that identify it.
When someone uses the search engine, Google goes through your index to see what you have saved about that user’s search intention and that you can respond.
Now is when the algorithms of Google are responsible for ordering the information according to how they think it can better respond to the user’s search and that is more relevant.
Finally, Google shows the information on the search results pages or SERPs ( Search Engine Result Page s) according to how you think it might be more useful to the user: with a simple box, a map, a list of sites, a carousel videos, a table, etc.
And This Is The Process (Very Summary) Of What Google Does.
With this I want you to see that SEO is not only in step 4), but it starts from step 1) putting the easy things to Google to find and “understand” your site correctly, and hence the importance of following the webmaster guidelines of Google.
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Let’s get to the point. There are many things to take into account when improving your web positioning, but I want to make clear some details that Google will consider and that are basic but very important :
Check if your website works. Logical, right? Well, I advise you to choose the best hosting, because depending on who you hire it with, this may not be so logical and your website may not work for longer … (and if you do not see the complaints of many customers of 1and1 for example).
The loading speed of your website. As a general rule, the sites that upload the most are the most visited, and Google will focus on that.
If your content is shared a lot. If your content is of quality and unique, and also get a lot of sharing, then you will receive more visits; Google will understand that people like it and will position it better.
The behavior of the user on your web or blog. Google also knows if the user has found your site from the search engine and if it has served for what he was looking for …
In addition to these tips, there are some basic notions that many “gurus” take for granted and in the end end up not being taken into account. But these simple aspects are the foundations of SEO on your website and the most expensive and beautiful web you have ever seen.
Do I Tell You? Well Here They Are:
«Friendly “URLs
The URLs of your website or blog must be “friendly,” that is, simple and suggest the content of the page.
For example, these 2 links lead to the same article but, with what do you think it is easier for Google and users to know what it is about?
nzbserien.org/?p=1410
nzbserien.org/seo-company-in-auckland/
So you know, it does not matter if you decide to create a blog on your own, in Blogger, WordPress, Joomla or any other platform; Do not forget to make your URLs “friendly.”
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