The SEO Off Page is the name given to the optimization that is tried from external sites to the site that is trying to position in the results in Google, that is, everything you can do “outside your web” to try to appear the first in Google searches. Mainly when talking about SEO Off Page refers above all to try to link you from other websites “relevant” and related to the theme of your site. This is what is known as link building.
I would have no control of the external site from which there is a link to my article (and if it finally agrees to link it!), So it would be considered SEO Off Page because it is a way to optimize the positioning from another different website.
🔹How Does Google Work?
To know what to “touch” you must first understand how Google’s search engine works when positioning your website or blog in searches, do not you think?
You have to understand that Google what you want is always to give the best answer (or the most accurate) for what a person searches for in your search engine.
And To Do So, It Goes Through A Series Of Phases:
Google continually crawls websites (those that “are left” to track, of course) to know what they have. This phase is also known as crawling.
After Google indexes all that information in its servers to have it well organized and then be able to access it more easily. As if it were the index of a library in which you are writing down what you have found and relating it to terms, entities, and keywords that identify it.
When someone uses the search engine, Google goes through your index to see what you have saved about that user’s search intention and that you can respond.
Now is when the algorithms of Google are responsible for ordering the information according to how they think it can better respond to the user’s search and that is more relevant.
Finally, Google shows the information on the search results pages or SERPs ( Search Engine Result Page s) according to how you think it might be more useful to the user: with a simple box, a map, a list of sites, a carousel videos, a table, etc.
And This Is The Process (Very Summary) Of What Google Does.
With this I want you to see that SEO is not only in step 4), but it starts from step 1) putting the easy things to Google to find and “understand” your site correctly, and hence the importance of following the webmaster guidelines of Google.